Making technology human-centred across all operations
Odido Netherlands has committed to a multi-year partnership with Wipro aimed at overhauling the operator's technology landscape and strengthening customer experience for both business and consumer markets. The engagement will leverage Wipro's artificial intelligence capabilities alongside consulting services to streamline operational processes, enhance productivity and drive down expenses.
A distinctive feature of the arrangement involves a self-sustaining financial model in which productivity gains are automatically channelled back into funding emerging digital projects, thereby maintaining innovation momentum while keeping expansion manageable and repeatable.
Wipro will oversee comprehensive modernisation of Odido's digital infrastructure, enterprise systems and IT operations, deploying its WEGA and WINGS AI delivery platforms as part of Wipro Intelligence, its portfolio of AI-enabled platforms and tools.
The initiative includes establishing an agent-driven ecosystem of services and capabilities designed to strengthen service dependability, IT management and the speed of incident handling. Wipro's AI-powered conversational platform will enhance responsiveness and robustness throughout Odido's technology environment by offering context-aware, multi-language self-service features.
The engagement will be anchored by Wipro's studio methodology, incorporating Designit's design expertise. This approach integrates Wipro's design studio with its development, design and technical teams to capture business requirements and user needs early in the process, enabling swift conversion into working solutions. The collaboration is expected to help Odido shorten development cycles and consistently deliver superior digital customer journeys.
At Odido, our goal is to make technology more human. Everything we do is driven by a human-centric approach. This applies not only to our network services and product innovations, but also to our processes, operations, and IT infrastructure. Our collaboration with Wipro supports this ambition and enables us to take the customer experience to a next level.
Robert Purdy, Chief IT Officer at Odido Netherlands
This transformation is consulting-led, with our teams shaping the roadmap, optimizing processes, and aligning technology with business goals. By combining this expertise with Wipro Intelligence, our unified suite of AI-powered platforms, solutions, and transformative offerings – we're not just modernizing Odido's IT infrastructure – but reimagining how technology boosts businesses and puts customers at the heart of their evolution.
Graziella Neuvéglise, Managing Director, Western Europe, Wipro
The transaction was disclosed in Wipro Limited's financial results announcement dated October 16, 2025, covering the quarter ended September 30, 2025, though the vendor name was not initially specified in that disclosure.
Source: Mobile Europe
