Friendly Fire, a Croatian gaming-café franchise founded by David Kosir, has raised €4 million in fresh funding to accelerate its expansion across Europe. The company operates a network model designed to replace the fragmented landscape of independent gaming venues with a unified brand backed by proprietary technology and standardized operations.
The Problem and the Solution
Gaming cafés have historically operated as isolated, inconsistent establishments without shared standards, technology infrastructure, or brand identity. Friendly Fire addresses this by offering a franchise system that combines physical locations with a proprietary software platform and centralized management, allowing each new café to integrate into a single coordinated network.
Market Traction
The platform has attracted 220,000+ users and has hosted more than 1,000 amateur esports competitions to date. The company has already signed 31 franchise agreements covering 178 locations across 11 countries. Three new venues are opening simultaneously in Limassol (Cyprus), Rijeka (Croatia), and Vienna (Austria).
Use of Funds
The €4 million will support accelerating international expansion, further developing the proprietary technology platform, and providing support to franchise partners.
What Investors See
The technology layer transforms a good gaming café into a network that strengthens with each new opening.
AYMO Ventures
The Vision
Now we have real momentum and the conditions to achieve our vision of becoming the world's largest gaming café chain.
David Kosir, Founder & CEO
Friendly Fire targets Generation Z gamers through its network of standardized venues and digital platform.
